After reading two articles, one is On Corporate Blogging: Interview with Don Martelli of MS&L
and the other is World of Mouse, I thought about plentiful ads and promotions of corporate which use the Internet as channel.
I think blog promotion is unavoidable flow in web 2.0 world. It is obvious that companies should use way which is most accessible to advertise their products and service. And as you know, it is the Internet, and especially blog fits to promote company’s new products. This is because many people from all over the world can visit the products’ blog and find all about the item, provided by not only the company but also consumers.
When I was in Korea, I really wanted to get a Hunter’s rain boots, but there was no Hunter shop in Seoul. I visited to its home page to get some information, but I could not, because there was just explanation about products and company, something like that. Therefore, I searched at Google, and found Hunter’s Facebook blog. It was gorgeous! There was almost every day updated pictures, new explanation of items, and the most important thing, there were lots of comments of customers, both already bought people and want to buy them. Therefore, I could get information about my favorite rain boots at its blog more than its traditional home page. If there were no blog about Hunter boots, I could never find that kind of information, in the place without the brands’ sales shop.
In my opinion, blog marketing is very efficient way to promote item. When I visit an item’s blog, I think it is not just a product’s blog, but one of my friends’ blog! It is very smart marketing, due to making consumers being familiar with the item. Also, we don’t consider it as an advertisement, so companies can eliminate rejection symptoms about ads. Even if it was targeted to “opinion leaders,” but it can make synergy effect to create communication between opinion leaders and normal consumers, help customers decide whether buy the item or not, and also make money to company!
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Great example! Yeah, I think that corporate blogs are very important because not only the producer but also consumers could give advice to other consumer, by giving feedback to the company. I hope it would go around more!
ReplyDeleteReally great examples! Enjoyed reading your post!
ReplyDeleteThat example seems to fit very well with what the spirit of the corporate blog should I guess. The open conversation is important for keeping the flow of information continuous and average users tend to want to communicate with a company and have that company value its opinion. This makes it very efficient for consumer input.
ReplyDeleteThat is a great example and a great post. Blog promotion is great for companies, even when they are not necessarily connected to the company. For example, I'm following a group on twitter called Jcrewaholics, which are people that love J. Crew and post special deals from the store. They are great for promoting the store and its products because its regular people saying what they love about the store. It'd be the same as getting an opinion from one of your friends.
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